Business Cards

Your business is more to you than just a day job. It’s a calling, a passion. SinceEighty6 has made it our passion to deliver high-quality, reasonably priced marketing materials to businesses like yours. A business card is an integral part of any good marketing plan. For its size and cost, it’s probably the most powerful part. Of course, you can’t expect your business card to tell the whole story about your company. What you should expect it to do is present a professional image people will remember. A business card can make or break a client’s first impression of your company. When designing a card it’s important that the look is appropriate for your business, industry and personal style. If you work with kids, for example, you don’t want to hand out the same card you woukd hand out if you were a jewler or a record producer. When contemplating the design you want for your card, start with the style that best supports the business image you wish to project. To help you get started, here are five different card styles for you to consider:
Basic cards. A basic card is usually printed in black ink on plain white or cream stock. This is a good style to choose when utility is all you need. It’s a no-nonsense approach that can appeal to clients and prospects who would not be impressed by fancy design features-the people who want “just the facts, ma’am.” The design is simple, and the information is clear and concise.
Picture cards. Having your face on your card-whether it’s a photograph, a drawing or a caricature-helps a contact remember you the next time he or she sees you. Images representing a product or service, or a benefit your business provides, can help you communicate your business better than dozens of words. A splash of color (rather than just black and white) is often helpful on a picture card, too.
Tactile cards. Some cards are distinguished not so much by how they look as by how they feel. They may use nonstandard materials, such as metal or wood, or have unusual shapes, edges, folds or embossing. Tactile cards tend to be considerably more expensive than regular cards because they use nonstandard production processes such as die cuts. But for some businesses, this more unusual card may be worth the price.
Multipurpose cards. A card can do more than promote your name and business-it can also serve as a discount coupon, an appointment reminder or some other function. It may also provide valuable information that the average person may need. For example, a hotel may include a map on the back of its card for any guests who are walking around the local area. A card of any type can be made multipurpose by adding any of these types of features.
Outside-the-box cards. A wildly original, fanciful or extravagant presentation can draw extra attention. Creativity knows no bounds-except the amount of money you wish to spend. Some examples are cards made of chocolate or that folded out into a miniature box to keep small items in.
When It’s Time to Order
Once you’ve settled on a basic idea for your business card, it’s time to head to the printer. There are four primary considerations when ordering business cards:
Weight. Most business cards are printed on 80-pound cover stock.
Finish. Of the three available-smooth, linen and laid-the smooth finish is the most popular.
Color. Right now, two-color cards predominate. If you’re selecting from a catalog, there are between five and 15 standard colors to choose from. If you have another ink color in mind, your printer can show you a Pantone Matching System book, which includes every shade under the sun.
Quantity. It generally pays to print more cards rather than fewer, because the printer’s cost is primarily in the setup.
Business cards are only a small part of what we offer. Call us to discuss all of the services we offer to help you take your business to the next level.


ClientVariousServicesBiz Cards, Design, Corporate, Year2002-2016